Sugar Sharks & Co.

This project was designed to help a creator on TikTok expand her business and rebrand. This company sells hand crochet shark plush characters that each have a theme to the LGBTQIA+ community. Each plush is coded with a special name so that if someone was ordering the product and it showed up on a receipt and their family did not know they were apart of the community it would go undetected. Such as the Lesbian Flag designed plush is coded as a Sunset Design within her shop.

This designer also sells items such as wine glasses, cups, other crochet designs, and stickers. She used the black and white logo design that was created for her as a deconstructed design for her cups and wine glasses.

The black and white logo design is create within Adobe Illustrator and vector illustrated to make it easy to transfer into a vinyl machine and make accessories for her cups and wine glasses. The circle logo design was used as a sticker design to further promote her plush designs. The logo represents both her regular shark designs and the LGBTQIA+ designs that are held in her shop. Showing that there are a variety of designs to choose from in her shop that people will love.