Pho 88

Pho 88 is a restaurant that I was tasked with redesigning their menu. The logo was recreated as a vector image and then used debossing effects to look like the design is stamped into the paper. The final designed logo is included in the final menu remaster.

The menu inspiration is based on the theme of exploration and travel. Each illustration is hand-designed with colored pencil. The illustrations are meant to represent a field guide illustration style. To make it look like the person who is reading this menu is reading the elegant cuisines that someone has tasted on their travels and the illustrations enhance the ingredients that are within. the stamps are also scattered throughout the design to represent a passport feel or the fun collections of stamps a traveler would obtain while on their trip.

In the end, these menu sheets were printed off of a regular printer and put into the sleeves that the restaurants were already using for customer use.